March 30, 2006

For the past few years, the computing products advertising category has been stagnant as computer sales flattened, some of it caused by the year-2000 dot-bomb slump.

Overall, computer-related products drifted downward as a share of total online spending, from 20 percent of all online advertising three years ago to just 15 percent last year.

However, in 2006 with several new products coming to market, that is all about to change experts say.

This year, after a two-year hiatus on major announcements, and even with the setback of Windows Vista until January 2007 – which will only delay another massive spending wave one or two quarters – several new products are coming to market and online advertising will once again be a major component of technology marketers' campaigns.

In addition, as hardware and software companies partner with Internet publishers and content providers to enter new markets and reach consumers in new ways, convergence of the two industries is well underway, heralding more new products and opportunities.

Source: eMarketer